What are the 7 tips of boost your google rankings in local SEO services? by Best Local SEO Services Chicago
Google is the most popular search engine, so it’s no surprise that businesses want to rank highly on its results pages. Local SEO is a specialized form of optimization that helps businesses to rank highly on Google’s local search results. There is no one-size-fits-all answer to this question, as the best tips for boosting your Google rankings in local SEO services will vary depending on your specific business and goals. However, some common tips for improving your Google ranking in local SEO include optimizing your website for local keywords, building citations and backlinks from high-quality websites, and creating a Google My Business page.
Local SEO is a process of optimizing a website so as to improve its visibility and organic search results in google for locally relevant searches. The main aim of Local SEO is to promote the products or services of a business to local customers when they are searching for the same on the internet.
- Use Google My Business:
One of the most important things you can do to improve your Best Local SEO Company Chicago is to create and verify a Google My Business listing. This is a free listing that appears on Google when people search for your business. Your Google My Business listing should include your business name, address, and phone number. You can also include your business hours, website, and a short description. Verify your listing to prove to Google that your business is legitimate.
Another thing you can do to improve your local SEO is to create local citations. Local citations are mentions of your business on other websites. These mentions can include your business name, address, and phone number. Creating local citations helps improve your business’s visibility on the web and can also help improve your ranking on search engines.
- Optimize your website for local keywords:
Make sure your website is optimized for local keywords. Include these keywords in your website’s title tags, meta descriptions, header tags, and throughout the content on your site. Yes, it is important to optimize your website for local keywords in order to rank higher in local search results. Local keywords are those that include your city, state, or region, and are specific to your location. By including these keywords in your website’s title tags, meta descriptions, header tags, and throughout the content on your site, you will signal to search engines that your website is relevant to searchers in your area.
- Add a local phone number:
If you want your business to appear in local search results, you need to have a local phone number. This signals to Google that your business is based in a particular location. Additionally, you can include your business address on your website and in your Google My Business listing. This helps to increase your chances of appearing in local search results. Also, make sure that your website is mobile friendly. This is important because a lot of people use their smartphones to access Google. If your website isn’t mobile friendly, it won’t appear in mobile search results.
- Add a local address:
Another way to signal to Google that your business is based in a particular location is to include your address on your website. You can do this in the footer of your site or in the contact page. If you have a physical location for your business, you can also include location information in the Schema.org code on your website. Schema.org is a code that helps search engines understand the content on your website. Another way to let Google know your business is based in a certain location is to create a Google My Business page. This is a free listing that appears in Google Maps and in the local search results. You will need to verify your business through Google in order to create a listing.
- Get listed in local directories:
Another way to improve your Best Local SEO Services Chicago is to get your business listed in local directories. These are websites that list businesses in a particular category or location.
There are a few different ways to get your business listed in local directories. The first is to submit your business information to online directories. This can be done through a number of different websites, such as Google My Business, Yelp, and others.
Another way to get your business listed in local directories is to create listings on popular directories yourself. This can be done by creating a profile on a directory website and then adding your business information to it.
Finally, you can also ask customers and clients to leave reviews of your business on local directories. This can help to improve your business’s visibility and reputation in the local community.
- Encourage customer reviews:
One of the factors that Google takes into account when ranking businesses in local search results is reviews. Encourage your customers to leave reviews on your Google My Business listing and on other review sites like Yelp. You can encourage customers to leave reviews by sending follow-up emails after they make a purchase, or by prominently displaying links to your Google My Business listing and other review sites on your website.
The SEO checklist is below. We’ve covered every on-page SEO tip you should include on your website to increase your rankings and improve your SEO strategy. This checklist will help you organize and automate your Best Local SEO Agency Chicago efforts and is a handy reminder to make sure you’re doing everything you can to dominate your market online.
- Optimize your website for mobile:
More and more people are using their smartphones to search for businesses online. That’s why it’s important to make sure your website is optimized for mobile. Google is now using mobile-friendliness as a ranking factor in local search results. The most effective way to make sure your website is optimized for mobile is to use responsive web design. This means that the website dynamically adjusts in size to the device being used by the viewer.
Local SEO is a great way to improve your visibility on Google and attract more customers to your business. By following these seven tips, you can boost your Google rankings and get more leads and sales.
Optimizing Your Site by Google’s ‘New’ Rules explained by Local SEO Company Chicago
In May of this year Google released game-changing Penguin 2.0 into the wild. Its arrival was met with widespread panic as many believed that Google’s updated search algorithm would unfairly penalize and target less experienced website creators who relied on the ‘old’ rules of SEO for traffic and revenue. As a web developer and content creator, you need to be aware of some crucial new guidelines by which Google ranks its returned search results.
The New SEO: Integrity and Authenticity
Broadly, the new rules dictate that quality of content takes precedence over volume of machine optimized content and commentators have since noted that Google is attempting to replicate the way in which the real world marketplace calculates product reputability.
SEO now entails consciously engineering content authenticity and integrity. At the risk of using a buzzword-y cliché: PROFOUND content marketing is now indeed king.
You must first develop a comprehensive brand strategy and generate varied content that is intelligently integrated into how you present that brand to the world. This means directly targeting your audience as a person and drawing attention to the authorship of content just as you would in the ‘real’ world.
Finally, you need to stop unnatural keyword stuffing. Immediately. It will not booster your site in anyway and Google actively penalizes those sites that try to ‘fool’ the spiders by glutting content with unnatural search terms.
Now that a few months have passed, we can take a more objective look at exactly how Penguin has affected search engine rankings and how to succeed by Google’s ‘new’ rules.
Why the Change?
For those that felt they had a good handle on keyword machine optimization, you may now feel a little bit cheated as Google has clearly stated that the new focus of the Penguin algorithm has shifted toward PEOPLE and away from MACHINES.
Previously, Google would determine a site’s relevance to a given search term based on the frequency and content of another site to which it was linked. It was a pretty simple solution; the best way to optimize your SEO was to create content that blindly backlinked to your target site thus increasing the ‘relevance’ of your page to the Google spiders. Volume was key.
Predictably, this quickly resulted in the drastic degradation in the quality of Google’s search results through keyword stuffing and the over saturation of duplicated, irrelevant content. Therefore, a search algorithm was needed that could separate blind, robot targeting links from genuine, content relevant links as a means of accurately calculating the ‘usefulness’ of returned information to the user.
More Power to the People!
So how does Google calculate information as ‘useful’ and ‘relevant’? In short: Authenticity.
The Penguin algorithm rewards websites that proffer natural and intelligently backlinked content.
Similarly, the algorithm appears to actively penalize sites that clearly engage in nonsensical keyword stuffing and those that backlink to overtly irrelevant content. This means that you need to generate authentic and engaging content that directly targets your human audience rather than the Google search bots and link to appropriate and relevant content.
A great way of ‘engineering’ authenticity to your content is to make use of Google+ authorship tags. Google+ authorship tags allow you to backlink all your published web content to your own personal profile thereby developing an informed and authoritative online presence. This in turn gives more credibility to your product or brand.
Engage and Succeed
Rather than lamenting the potential loss of traffic that Penguin may have had on your site, use the ‘rules’ to your advantage and increase the quality of not only your site but also your brand as a whole. If Penguin places an emphasis on higher quality content, use this as an opportunity to drastically overhaul your web presence and engage in a more meaningful way with your target audience.
Most users’ internet access is motivated by the acquisition of information and social media, so integrate this into your new SEO strategy. Offer industry and brand specific tutorials to your users, offer personalized and efficient know-how and produce engaging content that will meaningfully contribute to the knowledge pool of interest areas affected by your brand or product.
Recognize the power of cross platform content. This means that you should start looking to a variety of media types to better engage with your users, thus fully optimizing your SEO under the Penguin algorithm.
Web tutorials, seminars and video advertorials delivered via YouTube, Vimeo, Google+ (see above) etc. will greatly enrich the relationship you hold to your audience and is heavily rewarded under Google’s new rules; variety is another marker by which Google calculates the relevance of content. Remember, however, that cross-platform media still needs to be genuinely relevant to your brand so do not forget to always cross link your content as part of your intelligent link building strategy.
Keep It Tight, Keep It Local
Google knows that your small business doesn’t quite have the same pulling power as a Fortune 500 so don’t despair that your own SEO strategy couldn’t ever possibly compete with the big hitters. Penguin will reward those who target their consumers in a meaningful fashion in the same way that meaningful client relationships yields success in the real world. Again, generating useful, natural content is key but recognize the importance of developing a strong and engaged social media network around your brand.
Websites that have performed most successfully in the wake of Penguin 2.0 have demonstrated that a strong social media presence is interpreted by Google’s algorithm as a strong, human presence in content. This will also help you increase the strength of your link building strategy and consolidate your content.
So there is really little reason to lament the ‘easy’ SEO days of old. If you realign your SEO strategy to Google’s new rules, you will not only increase your site traffic but also the quality and reputability of your brand as a whole.
For FREE SEO Consulting, contact Local SEO Services Chicago.