A guide to local SEO in 2022: 5 things to keep in mind by Best Local SEO Services Edinburgh UK
As the world of SEO continues to evolve, so too do the best practices for local SEO. What worked for local SEO in 2020 may not be as effective in 2021, and what works in 2021 may not work in 2022. That’s why it’s important to stay up-to-date on the latest local SEO trends and practices. Local SEO is a process by which businesses can improve their visibility and ranking in search engine results pages for searches with local intent. In order for a business to succeed in local SEO, there are a few things they need to keep in mind. This guide will provide an overview of five things businesses should keep in mind when optimizing their website for local SEO in 2022.
- The importance of mobile-friendliness:
2020, Google updated its algorithm to give preference to mobile-friendly websites in its search results. This means that if your website is not optimized for mobile devices, you’re likely to be penalized in the search results. In 2021, mobile-friendliness will continue to be a key ranking factor for Best Local SEO Company Edinburgh UK. Make sure your website is designed for mobile devices and that your content is easy to read and navigate on a smaller screen.
- Optimize Your Google My Business Listing
If you haven’t claimed your business listing on Google My Business, now is the time to do so! Claiming your business on Google My Business allows you to control your business information that appears in Google Maps and on your business’s Google search results. You can add your business address, hours, website URL, phone number, and photos.
To improve your local SEO, you’ll want to make sure your business information is accurate and up-to-date. You should also make sure you add a description of your business and your services. Google has recently changed the length limit on business descriptions from 750 characters to 2,000 characters. This is a great opportunity to add more details about your business and your services.
- Optimize Your Website for Local Search
If you want to improve your local SEO, you’ll need to optimize your website for local search. The first step is to add your city and state to your website’s title tags and meta descriptions. For example, if your business is located in Los Angeles, you would want to add “Los Angeles” to your title tags and meta descriptions.
You should also add your city and state to your website’s H1 and H2 tags. Your H1 tag is typically your website’s title, and your H2 tag is typically your website’s tagline. For example, if your website’s title is “Best Plumbing Services in Los Angeles,” your H1 tag would be “Best Plumbing Services in Los Angeles.”
In addition to adding your city and state to your website’s title tags, meta descriptions, H1 tags, and H2 tags, you should also add your city and state to your website’s content. For example, if you have a blog post about the best plumbing services in Los Angeles, you should mention “Los Angeles” several times throughout the blog post.
- Get Reviews
Google uses reviews as a ranking factor for Best Local SEO Services Edinburgh UK. The more positive reviews you have, the higher you will rank in the search results. You should encourage your customers to leave reviews on your Google My Business listing and on other review sites like Yelp and Angie’s List.
d.Optimize Your Images
Images are an important part of your website, and they can help improve your local SEO. When you add images to your website, you should make sure to optimize them for SEO. This means adding keywords to your image file names and alt tags. For example, if you have an image of a plumbing service in Los Angeles, your image file name could be “plumbing-service-los-angeles.jpg” and your alt tag could be “plumbing service in Los Angeles.”
- Add a Blog to Your Website
Adding a blog to your website is a great way to improve your local SEO. When you publish blog posts, you can optimize them for local keywords. For example, if you have a blog post about the best plumbing services in Los Angeles, you can optimize the blog post for the keyword “plumbing services in Los Angeles.” In addition to optimizing your blog posts for local keywords, you should also make sure to add your city and state to your blog post titles, meta descriptions,
- Power of voice search:
Voice search is becoming more and more popular, as people are using voice assistants like Siri and Alexa to perform search queries. And as more people use voice search, it’s becoming more important for businesses to optimize their website for this type of search.
To optimize your website for voice search, make sure your content is well-written and easy to understand. Use natural language and include long-tail keywords that people are likely to use when speaking into a voice assistant.
- Rise of local directories:
Local directories are becoming an increasingly important part of Best Local SEO Agency Edinburgh UK. These online directories list businesses in a specific geographic area, and they can be a great way to get your business in front of potential customers. To make the most of local directories, make sure your business is listed in as many relevant directories as possible. Include your business name, address, and phone number (NAP) in each listing, and make sure the information is consistent across all listings.
- Importance of reviews:
Reviews are another important factor in local SEO. Google uses reviews as a signal of quality, so businesses with positive reviews are more likely to rank higher in the search results. To get more reviews, make it easy for customers to leave a review on your website or on popular review sites like Google and Yelp. You can also encourage customers to leave a review by offering a discount or a freebie.
- Future of local SEO:
Local SEO is constantly changing, so it’s important to stay up-to-date on the latest trends and best practices. By keeping these five things in mind, you’ll be well-positioned for success in local SEO in 2022 and beyond.
ALLINTITLE vs INTITLE Google Advanced Search Operators, by Local SEO Company Edinburgh UK
We are getting more and more questions concerning this: what’s the difference between ALLINTITLE vs INTITLE Google search operators?
Thus we decided to go ahead and publish the answer online to direct people to the post.
When you query Google with something like [allintitle:seo tools] you will get results with both the words mentioned in the page titles (exact match).
If you search [intitle:seo tools] Google will only find pages where “SEO” is mentioned in the page title and “tools” can me mentioned anywhere (including title).
Thus [allintitle:seo tools] = [intitle:seo intitle:tools]
If you want to search for both words in the title but not exactly in this sequence, you have two options:
[allintitle:seo * tools] = [intitle:”seo * tools”] = search for both the words in the title tag but including some other word(s) in-between. You can go further with the wildcard search: [intitle:”* seo * tools *”]
[intitle:seo intitle:tools] = search for both the words anywhere in the title tag
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