How Local SEO Services Can Help You Get More Customers? by Best Local SEO Services Bristol UK
As a small business owner, you may be wondering how local SEO services can help you get more customers. After all, SEO is a complex and ever-changing field, and it can be hard to keep up with the latest trends and techniques. However, SEO is an important part of any online marketing strategy, and there are a few simple things you can do to make sure your website is optimized for local search. Local SEO is the process of optimizing your website for local search results. This includes making sure your website is relevant to the searcher’s location, as well as optimizing your website for the search engines.
Local SEO Can Help You Get More Customers:
Local SEO can help you get more customers by making sure your website is visible in local search results. When potential customers search for businesses like yours, they’ll be able to find you more easily if your website is optimized for local search. In addition, local SEO can help you stand out from your competition. If your competitors are not doing Best Local SEO Company Bristol UK, you’ll have a better chance of being found by potential customers. As the internet becomes more and more competitive, businesses are finding it harder to get noticed online. One way to stand out from the crowd is to invest in local SEO services. Local SEO is a branch of SEO that focuses on optimizing your online presence to attract more customers from your local area. There are a number of benefits that come with investing in local SEO services. Here are just a few of them:
- Get More Customers:
The whole point of SEO is to get more eyes on your business. By optimizing your website for local search, you’ll be more visible to people searching for businesses like yours in your area. This means more potential customers for you. You can also use your local SEO to target a specific area. For example, you could use your website to target people in a certain city, state, or country. This is a great way to get more specific traffic to your website. Local SEO can also help you build backlinks to your website. Backlinks are links from other websites to yours. The more backlinks you have, the higher your website will rank in search engines. This means more people will see your website when they do a search.
- Beat out the Competition:
If your competitors aren’t investing in local SEO, you’ll have a leg up on them. By ranking higher in local search results, you’ll be more visible to potential customers than your competition. In addition, if you’re not investing in local SEO, you’re likely losing out on potential customers. Studies have shown that 46% of all Google searches are seeking local information. You’re missing out on a lot of potential business if you are not appearing in local results. A recent study shows that 46% of all Google searches are seeking local information.
- Build trust and credibility:
When customers see that your business is ranking high in local search results, they’ll be more likely to trust your brand. Local SEO can help you build trust and credibility with potential customers. The credibility of your business will also increase when your business is sandwiched between your competitors.
- Get More Mobile Customers:
More and more people are using their mobile devices to search for businesses online. If you want to reach these mobile customers, you need to make sure your website is optimized for them. Best Local SEO Services Bristol UK can help you do this. Optimizing local search engines is called Local SEO. This means making sure your website appears in the search engines when people search for businesses like yours in their local area. Here are some tips to help you optimize your website for the local search engines:
- Use Local Keywords
When you optimize your website for the local search engines, you need to use local keywords. These are keywords that include your city or region.
- Create Local Content
Another way to optimize your website for the local search engines is to create local content. This is content that is relevant to your city or region. For example, you could write blog posts about local events or write articles about local businesses.
- Optimize Your Listings
If you want to appear in the local search engines, you need to make sure your business is listed in the right places. This includes directories like Google My Business and Yelp. You can also list your business in online yellow pages.
- Get Reviews
Another way to optimize your website for the local search engines is to get reviews. Online reviews can help you improve your local search rankings. You can get reviews by asking your customers to leave them on your website or on directories like Google My Business and Yelp.
- Promote Your Website
Finally, you need to promote your website. You can do this by submitting your website to local directories and by advertising your website online. Best Local SEO Agency Bristol UK can help you reach mobile customers. By using these tips, you can optimize your website for the local search engines and improve your chances of appearing in the search results.
- Reach More Customers Outside of Your Local Area:
Even if you’re a local business, you may still get customers from outside of your immediate area. Local SEO can help you reach these customers as well. Local SEO is a great way to get more customers and beat out the competition. If you’re not investing in local SEO services, you’re missing out on a valuable opportunity to grow your business.
Local SEO is an important part of any online marketing strategy. By optimizing your website for local search, you can make it easier for potential customers to find you and stand out from your competition.
Don’t Use Number of Indexed Pages as a Primary Success Metric, Local SEO Company Bristol UK
We were discussing with a prospective client today that shared what they thought was their most pressing SEO issue for one of the larger sites in their network. Basically, they explained that in the process of performing a migration from an old domain to a newer one (for branding purposes) their number of indexed pages in Google dropped from around 80,000 to around 30,000 thousand, and that this drop was the primary reason for their drop in organic search engine referrals to the site.
After poking around the site in question as well as the corresponding Google Analytics profile, a key variable immediately manifested itself:
According to Google Analytics, only 20,000 or so of their pages were responsible for all of their site referrals, even back when 80,000 or so were indexed.
That basically means that there’s no way that the drop in indexed pages was directly responsible for their drop in organic search referrals, because 60,000 or so of the pages that were originally indexed never generated a single visit. They were likely pages that were in Google’s index but ranked very poorly for specific search terms.
We quickly explained to these folks that instead of using the total number of indexed pages as a primary metric, they needed to use their analytics data to understand which of the original 80,000 pages was responsible for the natural search referrals, and furthermore, what keywords were responsible for that referred traffic. It’s too early to confirm, but we are betting that when they dig a little deeper, they’ll quickly realize that a relatively small number of pages (probably a few thousand) are responsible for 90% or more of all historical organic search referrals, and that identifying those pages and insuring that they are indexed and ranking well will be the key to resolving their current issue.
Clearly, chasing after soft and misleading metrics like number of indexed pages can lead to wild goose chases that point marketers in the wrong direction. It’s certainly a metric worth tracking and understanding, but 9 times out of 10, you need to take a deeper dive into hard analytics data to uncover the really valuable insights that can drive SEO success.
For FREE SEO Consulting, contact Local SEO Services Bristol UK