Google Local September 2016 Possum Update

Important Considerations to Note about Google Local September 2016 Possum Algorithm Update

Google confirmed its decision to roll out its local search algorithm (Possum) update in September 2016. Webmasters and SEO experts welcomed this decision wondering how this new update will impact the local filters.

All you need to know about Possum Update

Digital marketers have a lot of questions about this new rolling update. To be precise, Possum update is a local search-oriented algorithm combination to spike a company’s SERP.

This update aims to add diversity to local search engine results and prevent knockout and spam websites to dominate the Google platform.

With its overall popularity in competition with the 2014 Pigeon update, it anticipates to witness a hike in local search filters.

Notable Update Specificities

Here is an outline of the noteworthy dynamics which this new Possum update pushes up to cater to the overwhelming digital audience:

  • Businesses occupying an off-site geographical vicinity observed an incredible boost in their SERPs.
  • Google’s initiative to filter out local search results on the basis on their address and affiliations.
  • Google’s endeavour to pay critical attention to the location of a company during its local optimization process.
  • Pushing search results based on focus keyword insertions and organic traffic filtration.

Wrapping Up

Altogether, the new Possum update has the potential to revolutionize the digital market in terms of optimizable search engine ranks. It holds a steady data base to inspire millions out there while successfully opening the gateway to business success.

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