11 Important points to strengthen your local SEO by Best Local SEO Agency Mississauga
As the world of online marketing continues to evolve, the importance of local SEO can’t be understated. In order to stay ahead of the competition, it’s important to make sure your local SEO is as strong as possible. Here are 11 tips to help you strengthen your local SEO: In this article, we’ll take a look at some of the best ways to optimize your local SEO, and how you can make sure it’s as effective as possible.
Local SEO Basics
Before you get into the nitty-gritty of Best Local SEO Company Mississauga Canada, there are a few things you need to know. Let’s take a look at some of the basics of local SEO.
Getting Found in Google Maps
Google Maps is a powerful tool for local SEO. In fact, it’s one of the best ways to ensure your business is found in Google search results. Google has started rolling out the Google My Business (GMB) tool, which allows you to add your business to the Google Maps directory.
Getting found in Google Maps is a huge opportunity for local SEO. If you’re not listed, you’re not going to be found by anyone. Google Maps listings are the most important part of local SEO, so make sure you’re doing everything possible to get your business listed there.
- Make sure your website is up to date and accurate:
One of the most important things you can do to improve your local SEO is to make sure your website is accurate and up to date. Make sure your NAP (name, address, and phone number) information is correct and consistent across your website and other online listings. You should also regularly add fresh, relevant content to your website to keep it active and engaging for both users and search engines.
Another important thing you can do to improve your local SEO is to create and maintain a strong social media presence. Post regularly to your social media accounts and interact with your followers to build a strong relationship with your local community. Be sure to include links to your website on your social media profiles to help drive traffic to your site.
Finally, you should also consider creating and claiming local business listings on popular directories and review sites. These listings can help improve your visibility in search results and give you an additional way to interact with potential customers.
- Optimize your website for local keywords:
Make sure you’re including relevant Best Local SEO Services Mississauga keywords on your website. This will help search engines understand your website’s content and better match it with relevant local searches. Try to include keywords in your titles, meta descriptions, and throughout the body of your content. Include local keywords in your headings and throughout your content to make sure you’re being found by local searches. Try to use local keywords in your titles, meta descriptions, and throughout the body of your content.
- Claim your Google My Business listing:
If you haven’t already, Claim your Google My Business listing. This is a free listing that allows you to manage your business information on Google. Once you claim your listing, be sure to keep your NAP information accurate and up to date. You can also add photos, business hours, and other relevant information to help your business stand out.
- Get listed in local directories:
In addition to claiming your Google My Business listing, you should also get listed in other local online directories. There are a number of directories specifically for businesses in local areas. Getting listed in these directories can help improve your local SEO by increasing your online visibility.
- Optimize your Google My Business listing:
Once you’ve claimed your Google My Business listing, take some time to optimize it. Add photos, business hours, and other relevant information. You can also include a description of your business and what makes you unique. Be sure to keep your NAP information accurate and up-to-date.
Google will also allow you to verify your business if you have a physical location. You’ll need to provide them with your business address, phone number, and business category. Once you’re verified, you’ll be able to get started creating Google+ posts and adding content to your business page. Don’t forget to add links to your website and social media profiles. Google will also let you add a call-to-action button to your page. This is a great way to encourage customers to contact you or visit your website.
- Seek out positive reviews:
One way to improve your Best Local SEO Agency Mississauga is to seek out positive reviews from your customers. Online reviews can help improve your visibility and click-through rate. Try to encourage customers to leave reviews on your Google My Business listing, as well as other review sites like Yelp and TripAdvisor.
- Monitor your online reputation:
In addition to positive reviews, it’s also important to monitor your online reputation. This includes keeping an eye out for negative reviews and addressing them appropriately. You should also monitor your social media channels and respond to any negative comments or reviews.
- Use social media to your advantage:
Social media can be a great way to improve your local SEO. Engage in social media channels relevant to your business and share fresh, relevant content regularly. Connecting with customers and building relationships can also be done through social media.
- Make sure your website is mobile-friendly:
In today’s mobile-first world, it’s important to make sure your website is mobile-friendly. This means your website should be easy to view and navigate on mobile devices. It should also load quickly and be optimized for mobile search.
- Use local Schema markup:
To help search engines understand your content, schema markup can be added to your website. There’s a specific type of Schema markup for local businesses. Adding this code to your website can help improve your local SEO by making your listing more visible and informative in search results.
- Monitor your progress and adjust as needed:
Last but not least, it’s important to monitor your progress and adjust your strategy as needed. Keep an eye on your website’s traffic and your rankings in local search results. If you’re not seeing the results you want, try tweaking your strategy and experiment with different tactics.
Local SEO is an important part of any online marketing strategy. By following the tips above, you can help improve your local SEO and make your business more visible and successful online.
On SEO Ghost Writing by Local SEO Company Mississauga Canada
As a writer at a link building firm, I’ve written on a lot of topics for a lot of different clients. I’ve written about everything from big business telecommunication strategies to jewelry pliers –and yes, I’m really awesome at trivia now. Often, to write for these clients, various pennames must be created. I can’t have my own name being all over the internet as an authority on hair bows, government policy, and clocks, that’d be ridiculous.
This, for me, is where the main moral grey area of link building lies. I’ve come to terms with it, however, by always making sure to inject a little bit of myself into the pennames I create. They become elaborate characters with quirky back stories. They are no different than the Lemony Snicker’s or Harry Turtledove’s of the world, except maybe less popular. In that way, the pennames are authentic, likeable (hopefully), and aren’t strangers to me.
If the penname I’m writing under is a stranger, writing becomes incredibly difficult.
This idea of writing as a stranger is the inherent problem in ghost writing for a client. I do not know the person that I am writing for, I have never met this person, and I have to put their name at the bottom of an article that I wrote. I have to be authoritative on the subject I’m writing for, an expert in the field, and any mistakes in the article do not reflect back on me, they reflect on the client.
Understandably, this can cause problems . . .
Ghost writing can be, and often is, creatively stifling. I can only guess the number of times that I have passed on a ghost written article to my boss for review only to get “…zzz” in the margins. They had put him right to sleep apparently. There was nothing wrong with my writing; it was just boring. The power of the writing was depleted.
I’ve now been ghost writing for multiple clients for several months now and have compiled a list of the challenges that I’ve run into and how I’ve attempted to overcome them:
If you haven’t noticed, this article has a distinctive tone. That’s because I’m writing it in my own voice which carries with it a unique tone. However, if I’m writing as Mr. CEO Businessman, I’m going to be more afraid to use my own writing style. I’m more cautious about using the personal pronoun “I.” I’m cautious because I don’t know what they would say; it feels dishonest.
I’ve found a solution that buffers the writing block of voice and tone 75% of the time. The first part is researching the topic being written about. This may seem obvious, but I mean serious research. I usually research until I have an opinion on the subject. Once I have an opinion, I make sure that it is in line with the person I’m ghost writing for, if possible, and start writing.
I also make time to familiarize myself with the client’s writing. This can typically be accomplished by reading through their website. I’ve been lucky enough to have found blogs within their websites that contain posts under their name, which may have very well been written by other ghost writers, but are still helpful.
Within these posts is a trove of phrases, quirks, content ideas and writing styles. Copy them. Not word for word, but don’t be afraid to do some borrowing. If my person says that database performance monitoring software is the most disruptive technology a business can invest in, I better use that vocabulary as well.
By using their verbiage, I inevitably begin to sound more authoritative the more I write on the subject, but therein lies the problem. Through pennames, authority is built through a steady progression of well-written content on high-authority sites. However, authority is direct and immediate when ghost writing for a reputable business person. I’ve used the weight and authority of a client’s name to get published rather expediently on sites with high domain authorities.
Conversely, using my client’s authority can get dicey. If I make a crucial factual error, or make egregious typos, my client’s reputation is harmed. Or, goodness forbid, I offend a webmaster and they, in turn, confront the person I’m writing for via any number of social media outlets. That has never happened, but it is a constant fear. Throwing around authority is a delicate act that requires moderation, like all things.
These are some of the challenges, successes, and worries that I have as a ghost writer for a link building firm. I’ve been able to overcome, or at least tame, most of my challenges via familiarization with the subject and client. My successes have come from experience, as most do. And my fears are on-going, but I am looking forward to dealing with them in the future.
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