Top Local SEO Ranking Factors, Explained by Best Local SEO Company London Ontario Canada
As the amount of competition for top Local SEO rankings continues to increase, it’s more important than ever to ensure that your Local SEO campaigns are as effective as possible. In this article, we’ll take a look at some of the most important ranking factors for Local SEO and how you can make the most of them to improve your chances of ranking highly in Local search results.
- Importance of NAP Consistency:
NAP consistency is an important ranking factor for local SEO. Your NAP information must be identical across all of the directories and listings that you’re using to promote your business. Any discrepancies can result in lower Local SEO rankings.
- Role of Reviews and Ratings:
Another important ranking factor for Local SEO London Ontario Canada is reviews and ratings. Google and other search engines place high importance on the reviews and ratings that your business has received. The more positive reviews and ratings you have, the higher you’re Local SEO rankings will be.
- Importance of Local Keywords:
As with any SEO campaign, the use of relevant keywords is crucial for success. When it comes to Best Local SEO Company London Ontario Canada, however, it’s even more important to use keywords that are specifically related to your location. This will help ensure that your business is found by people who are searching for businesses like yours in your area.
- Role of Links:
Links are also important for Local SEO. In particular, links from other local businesses can be very valuable. Google sees these links as a vote of confidence in your business, which can help to improve your Local SEO rankings with the help of Best Local SEO Services London Ontario Canada.
- Role of Citations:
Citations are another important ranking factor for Local SEO. A citation is simply a mention of your business on another website, with your NAP information included. The more citations you have, the higher you’re Local SEO rankings will be.
- Importance of Social Media:
Social media can also play a role in your Local SEO London Ontario Canada rankings. Google takes social signals into account when determining where to rank businesses in Local search results.
- Role of Photos and Videos:
In addition to social media, Google also looks at photos and videos when determining Local SEO rankings. If you have high-quality photos and videos of your business, and if you’re regularly adding new content, you’re more likely to rank highly in Local search results.
- Importance of Mobile Optimization:
With more and more people using mobile devices to search for businesses, it’s increasingly important to make sure that your website is mobile-friendly. If your website isn’t optimized for mobile, you’re likely to see lower Local SEO rankings.
- Role of Google My Business:
Google My Business is a free listing that allows you to control how your business appears in Local search results. Claiming and optimizing your listing can help to improve your Local SEO rankings under the guidance of Best Local SEO Agency London Ontario Canada.
- Use These Local SEO Ranking Factors to Boost Your Rankings:
By focusing on these Local SEO ranking factors, you can improve your chances of ranking highly in Local search results. NAP consistency, reviews and ratings, local keywords, links, citations, social media, photos and videos, mobile optimization, and Google My Business are all important factors that you should focus on.
These are just some of the most important ranking factors for Local SEO. By making sure that your campaigns are optimized for these factors, you can improve your chances of ranking highly in Local search results.
How to Use Google Wildcard Operator for Link Building and Baiting by Local SEO Services London Ontario Canada
Google treats a wildcard * as a placeholder for one or more words. Although rarely used, this search operator offers a goldmine of great opportunities. This short SEO tip will showcase how you can use Google’s wildcard operator to search for backlink opportunities and link baiting inspiration:
Link Building Wildcard Search Queries:
One of the first things you do when starting a link building campaign is adding your link to relevant resources that accept link submissions. In this case your search for these sites will look like this:
keyword “add url” / keyword “add site” / keyword “add website” / keyword “submit url”
Unfortunately with the above searches, you’ll miss very good link opportunities by restricting your search from pages offering to “add relevant site” or to “submit keyword site, etc. To include all possible variations into your search use wildcard operator:
keyword “submit * url”
keyword “submit * site”
keyword “submit * website”
keyword “suggest * url”
keyword “suggest site”
keyword “suggest * website”
keyword “add * url”
keyword “add * site”
keyword “add * website”
keyword “* related URLs”
The great thing about a wildcard is that it can be substituted by any number of words giving you thus a wider scope of results returned. For example, [“* related URLs”] search will return phrases containing “submit related URLs”, “list your related URLs”, “add related URLs”, etc.
You can go even further and use other advanced search operators for even more results; consider intitle: operator for example:
keyword intitle:”submit * url”
keyword intitle:”submit *site”
keyword intitle:”submit * website”
keyword intitle:”suggest * url”
keyword intitle:”suggest site”
keyword intitle:”suggest * website”
Link Baiting Wildcard Search Queries:
When we are stuck for post ideas or need to brainstorm some linkbaiting content, we often search Google for inspiration. The only problem is to guess what to search for – as we are yet unsure what we are trying to find. In this case, let Google decide what we want.
Try often-used Digg-style phrases in combination with wildcard and advanced date search:
top * downloads;
best * of the week;
“best * sites”; etc.
Get even more creative and look for quiz-related bait (hat tip to SEOmoz.org):
“how many * can you”;
“what * are you”;
“which * are you”, etc.
For FREE SEO Consulting, contact Local SEO Company London Ontario Canada