7 key local SEO techniques: how to do it by Best Local SEO Services Gold Coast Australia
As a business owner, you know that appearing in search engine results is essential for driving traffic to your website. But what about when people are searching for businesses like yours in their local area? That’s where local SEO comes in. Local SEO is a branch of SEO that focuses on optimizing your online presence for local search results. This is done by optimizing your Google Business Profile listing, building local citations, targeting keywords, monitoring ratings and reviews, building links, analyzing user experience, and implementing mobile responsive design.
A local SEO strategy will help you to appear in local search results when people are searching for businesses like yours in their local area. It is a branch of SEO that focuses on optimizing your online presence for local search results. This is done by optimizing your Google Business Profile listing, building local citations, targeting keywords, monitoring ratings and reviews, building links, analyzing user experience, and implementing mobile responsive design. By following these seven key local SEO techniques, you can make sure that your business is visible to potential customers in your local area.
- Optimize your Google Business Profile listing
One of the most important things you can do for your Best Local SEO Company Gold Coast Australia is to optimize your Google Business Profile listing. This is the listing that appears when people search for your business on Google Maps or Google Search. To optimize your listing, make sure that you fill out all of the information fields, including your business name, address, and phone number. You should also add categories that describe your business, as well as photos and videos.
Another way to optimize your local SEO is to create and maintain a blog. In addition to sharing your expert knowledge with potential customers, this will also allow you to build relationships with other businesses in your area. Make sure that you post regularly and include keywords that relate to your business and your industry.
In addition to optimizing your website and blog, you should also make sure that you are active on social media sites like Facebook and Twitter. These sites can help you to connect with potential customers and to build relationships with other businesses. Local SEO can be a challenge, but it is well worth the effort. By following these tips, you can ensure that your business is visible to potential customers and that it has a strong online presence.
- Build local citations
Another important local SEO technique is to build local citations. Citations are basically mentions of your business name, address, and phone number on other websites. There are a few ways to build citations. One is to submit your business to online directories, such as Yelp, Foursquare, and Yellow Pages. Another is to create listings on local business directories, such as the Chamber of Commerce or Better Business Bureau.
- Target keywords
When it comes to local SEO, targeting the right keywords is essential. This means choosing keywords that are relevant to your business and your local area. The AdWords Keyword Planner is a helpful tool for finding the right keywords. Once you’ve found a few relevant keywords, you can start incorporating them into your website content, as well as your Google Business Profile listing and citations.
- Monitor ratings and reviews
Ratings and reviews are another important factor in Best Local SEO Services Gold Coast Australia. When potential customers are searching for businesses like yours, they’ll often read reviews to see what others have to say. To make sure that your ratings and reviews are positive, you should regularly monitor them. You can do this by setting up Google Alerts for your business name and checking your business listing on sites like Yelp and Google Maps. If you see any negative reviews, you should respond to them in a professional and courteous manner. This shows potential customers that you’re willing to listen to feedback and make improvements.
- Build links
Links are an important ranking factor in SEO, and this is also true for local SEO. To build links, you can start by creating a blog and writing articles that are relevant to your business and your local area. You can also reach out to other businesses and ask them to link to your website. For example, if you have a local business that sells products, you could ask a local blogger to write a review of your products. Another great way to get links is to create a directory of local businesses. You can submit your business to directories like Google Places and Yelp. You can also submit your business to local directories that are specific to your industry. For example, if you own a pet store, you could submit your business to a pet directory.
- Analyze user experience
User experience is another important factor in local SEO. This refers to how easy it is for users to find the information they’re looking for on your website. To make sure that your website is user-friendly, you should regularly analyze it. You can use Google Analytics to track things like how long users are staying on your website and what pages they’re viewing.
- Implement mobile responsive design
More and more people are using their smartphones to search for businesses like yours. That’s why it’s important to make sure that your website is mobile-friendly. One way to do this is to implement mobile responsive design. This means that your website will automatically adjust to fit the screen size of any device.
Many website owners focus on the desktop version of their site. However, Google is increasingly using mobile-first indexing. This means that if your website isn’t mobile-friendly, it could hurt your search engine ranking. In order to make sure that your website is mobile responsive, you need to use responsive web design. This Best Local SEO Agency Gold Coast Australia means that your website will automatically adjust to fit the screen size of any device. There are a few different ways to make your website mobile responsive. You can use a responsive theme or plugin. You can also use CSS media queries to make your website mobile responsive.
By following these seven key local SEO techniques, you can make sure that your business is visible to potential customers in your local area. Optimizing your Google Business Profile listing, building local citations, targeting keywords, monitoring ratings and reviews, building links, analyzing user experience, and implementing mobile responsive design are all important factors in local SEO.
Make Google Happy, Feed the Spiders Fresh Content, explained by Local SEO Company Gold Coast Australia
Google delivers the best search results based on content relevancy and information freshness. Spiders are very busy as they regularly crawl our sites looking for information keep Google’s database full of fresh information.
However, because of the vast amount of data available, spiders have become very strategic in their crawling, visiting more frequently those sites with fresher information. If you feed the spiders more frequently, they’ll visit more often.
This will make Google happy. When Google is happy, Google will reward your site with higher SERP and hopefully more traffic.
In the publishing industry, adding fresh information to our sites is necessary to please our readers. For the purposes of SEO, it is been the driving force of our natural search traffic.
Our month-to-month trending shows a strong correlation between the amount of content posted each month and the level of search traffic driven to the sites. This relation has predicatively helped us increase traffic and revenue earned by ads.
TIP: Make Google happy by feeding the spiders fresh content often – Then see how Google repays the favor by sending more traffic your way!
For FREE SEO Consulting, contact Local SEO Services Gold Coast Australia